Business Strategy & Sales Training With Emphasis on Robert Kiyosaki & Others

Business Strategy/Sales Training with Emphasis on Robert Kiyosaki, Jay Abraham, Brian Tracy and Ted Nicholas

Getting people to part with their money is one of the basic tenets of sales. A person's ability to do this is what determines their success as a salesperson. While there is one basic goal of sales, however, there are many strategies available for people who want to get ahead in their profession. To this end, sales training professionals have created a different training course or training video for almost every different motivational need.

One of the most common themes of sales and marketing training is to give professionals the ability to make more with what they have. In this genre, Robert Kiyosaki, Brian Tracy, Jay Abraham and Ted Nicholas have been reputable forces within the scene of professional sales training.

Whether or not their reputation has helped or hurt them, however, is another story. Some leadership training review boards or consumer networks have lain criticism upon these men for behavior which looks or feels like a scam, while others have simply been mocked for their own lack of success or sub-par products. Does the development of sales training program require that the author himself be able to call sales on his own?

o In the case of Robert Kiyosaki, he started out with meager success first making surf wallets and then licensing band shirts. When he wrote a book titled, Rich Dad, Poor Dad, was when he really made his money, though it may have simply been the product of a really good sale. Training or no, some have criticized Kiyosaki's book as being rife with ambiguous or even incorrect information, and a barren resource for picking up sales or any other skills training. Still, others site is a guide for business training in general due to its ability to give general direction and motivation to those seeking focus and direction.

o Jay Abraham has been hit with negative comments not on his sales techniques, but rather his sales management. Training seems to have been on the backburner for some of the representatives of his Professional Marketing Group company, also known as PMG Mentors. Web sites such as RipOffReport.com have noted that the mentors available for hire through this program have lacked motivation, subject-matter expertise and/or enthusiasm, despite their relatively high price tag. While Jay Abraham has otherwise received glowing reviews from direct fans, it is still interesting to observe the disconnect between his personal mottos and his ability to enforce them as a business owner.

o Brian Tracy has a rather inspiring story as a high school drop out who rose to the top of his sales team at the age of 25. In order to reap the benefits of his experience and insights, some customers may have to pay as much as $7,000 per program. Furthermore, some programs require individuals to already be making $100,000 or more per year. With such high price points and extreme audience targeting, it's worth questioning why a high school dropout won't bother to help those with meager beginnings.

o Ted Nicholas is the least scathed of them all, except for an oft-reported penchant or antiquated technology. From typewriters to paper-driven marketing techniques, he may not be the most expensive of the group, but focusing solely on his lessons may cost sales people more than it helps them in driving their message.

When approaching motivational, educational or training programs of any type, it's worthwhile to consider the source. While millionaires and doctorates are not the only people worth learning from, if your goal is to achieve their status it makes sense to seek them out. People with sales experience are in a similar category, in that you can't really give advice on how to make a sale until you've actually sold something. While the men above have all had their share of sales and successes, what they did with those achievements may be equally as important in the end.

Olu Jatto

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